Forced Crossover/硬跨界

Category: Conceptual Art

Materials: Poetry Collections（500 copies）

Year of Creation: 2017

类别：观念艺术

材质：诗集（印数500本）

创作年代：2017

Introduction/简介:

An artist holds the absolute power to name their own work. Wang Langgou exercised this right in his first conceptual art project by naming his debut poetry collection after an unrelated product and transforming the cover into a complete advertisement for that product. This perfectly logical crossover between art and commerce was named “Forced Crossover.”

艺术家有对自己作品命名的绝对权力，王狼狗在他的第一个观念艺术项目中即行使了这一权力：用一款与内容毫不相关的商品命名了自己的第一部诗集，并将诗集的封面彻底变为该商品的广告页面。逻辑完整地实现了艺术与商业的完美跨界，故名《硬跨界》。

“Forced Crossover” includes a poetry collection, a notebook, and a commercial advertisement, along with a commitment: before October 31, 2020, any buyer could resell their used notebook to Wang Langgou at a price 30% higher than the original, encouraging people to read the poetry and participate in the creation of the artwork. After this date, all repurchased and unsellable poetry collections will be destroyed, leaving only one official edition of “Forced Crossover” for exhibition and collection. In this work, the advertisement, poetry collection, and notebook hold equal importance. The first two parts were completed by Wang Langgou himself, while the final part was left for the users to complete.

《硬跨界》包含了一本诗集、一个笔记本和一个商业广告，以及一项承诺，即在2020年10月31日之前，任何买家都可以将使用过的笔记本以比原价高出30%的价格转售给王狼狗，以此鼓励人们阅读诗歌并参与艺术创作。届时，所有回购的和滞销的诗集将被销毁，只保留一本作为《硬跨界》的官方指定版供展览和收藏。对这个作品而言，广告、诗集和笔记本三者的地位同等重要。前两部分由王狼狗完成，最后一部分则交给用户来完成。